In 2016, Norwood’s marketing campaigns were based around the phrase “Give us a Shot.” The first campaign was a custom designed and printed basketball hoop to go over your rubbish bin. It was accompanied by a custom note pad with a reverse basketball pattern print. All you have to do is hang it up and then spend copious amounts of time trying to beat our office record of 7.3m or from “downtown” as it is known to any NBA jam enthusiasts.

This photoshoot paid homage to the classic 90s film, “White Men Can’t Jump.” What better way to show off your product than with Billy Hoyle and Sydney Deane? The photos are full of colour and encapsulate exactly what we wanted to achieve. A bit of fun. I mean after all. “You can put a cat in the oven, but that don’t make it a biscuit.’